Storytelling, cultural connections give British luxury a platform for US reach
NEW YORK – As British brands look to move across the pond, the key to reaching American consumers is to more actively tell and show their stories.
NEW YORK – As British brands look to move across the pond, the key to reaching American consumers is to more actively tell and show their stories.
While retailers continue to leverage product reviews to motivate consumer spending, a growing number of shoppers are also turning to store reviews to evaluate bricks-and-mortar locations.
The Italy-America Chamber of Commerce (IACC) and the Luxury Marketing Council Nov. 7 will host their second annual Luxury Summit in New York in partnership with the Boston Consulting Group and Olivier Film Production.
Blockchain is poised to have a strong impact on the retail and fashion industries as more brands continue to adopt the tamperproof technology.
What we are witnessing is that the once-dominant Google is quickly losing ground to Facebook when it comes to capturing mid-market budget.
Following an influencer push in July, French fashion house Dior saw a 957 percent spike in product searches for its Saddle Bag, according to a new report from Lyst.
Outerwear label Moncler is linking with children’s charity UNICEF to help young residents in cold climates keep warm.
Pomellato, John Lobb and Van Cleef & Arpels are among the luxury accessories labels with the most positive social media sentiment, according to a new report from NetBase.
While a significant portion of the customer journey in the beauty category has migrated to digital channels, the bricks-and-mortar environment remains key for both exploration and conversion, with 65 percent of discovery happening in store.
As the lines between physical and digital stores continues to blur, retailers need to personalize shopping experiences beyond in-store and continue to create consistent brand experiences online.