Voice assistant algorithms challenge consumers’ brand loyalty
As consumers increasingly use virtual voice assistants such as the Amazon Echo or Google Home for shopping, a new report indicates brand visibility and loyalty are at risk.
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Product recommendations drive purchases, long-term engagement in online shoppers
Marketers and retailers need to be aware that product recommendations have a long-term impact on brand loyalty and customer lifetime value, beyond short-term conversions.
Middle East destinations seeing uptick in luxury travel
While Italy and France are the most popular planned vacation spots for affluent Americans through the end of the year, locations in the Middle East and North Africa are seeing a surge in interest from tourists.
Luxury home prices up, but slowing: Redfin
Luxury housing prices grew in the second quarter of 2018, but at a slower rate than the first quarter of the year.
Mercedes-Benz ranks first for dealer satisfaction, financing options: J.D. Power
German auto brand Mercedes-Benz has been ranked the number one luxury auto brand for financing among dealers, according to J.D. Power.
Identifying shoppers becomes vital for brands, but also more difficult
As mass-market brands begin to adopt consumer identity technology more so now than ever, it will become imperative for luxury brands to jump ahead on the trend.
How artificial intelligence is changing digital marketing
AI machines are great at sifting and sorting through incredible amounts of data for programmatic advertising. But will AI learn to create stories using human emotions in ads?
Louis Vuitton got publicity boost thanks to Virgil Abloh show
French fashion house Louis Vuitton’s menswear creative director Virgil Abloh continued to create buzz for the label, with the designer’s debut show helping to boost the brand’s media mentions in June.
Hugo Boss links with GQ to honor 2018’s noteworthy names
Condé Nast’s British GQ is celebrating the Men of the Year in style with help from German fashion group Hugo Boss.
Luxury brands pick risky celebrity ambassadors
Celebrity endorsements can boost a brand’s image among consumers, but new research finds that luxury marketers frequently choose the wrong faces to represent them.