Altagamma explores changing world in design summit
Italian luxury organization Altagamma is investigating the rapid evolution happening in consumer behavior and culture through an upcoming conference.
Search Results for:
86pc of affluent shoppers actively use loyalty programs
Consumers with higher incomes are more apt to be part of a loyalty program than their peers, pointing to the potential benefit of these membership clubs for luxury brands.
Gap between luxury and mass market vehicles narrowing: J.D. Power
Automakers are continuing to meet drivers’ expectations as they improve features in their vehicles, according to a new report from J.D. Power.
An open letter from the digital advertising community opposing Apple Safari changes
Five leading advertising and marketing trade associations take a stand against Apple’s new stringent policy for its Safari browser that makes it harder to track and measure digital advertising, as well as threatens the ad-supported model of media and social platforms.
Lamborghini draws most attention among auto brands
Italian automaker Lamborghini has bolstered its marketing reach and increased its goodwill among influencers, according to a new report by Engagement Labs.
CMO’s role nibbling away
As industries work to restructure the way their company is arranged and how to define the business, chief marketing officers must also consider how they will evolve their own role within the company to ensure continued relevance within the organizational structure.
Click-and-collect consumers shop on all platforms
New research shows that click-and-collect services are more popular among female consumers with higher annual incomes, exhibiting the importance of luxury retailers including these services.
Prada to host digital-focused sustainability conference
Italian fashion label Prada is teaming with the Yale School of Management and Politecnico di Milano School of Management to explore how digital intersects with sustainability.
Fiat Chrysler’s Sergio Marchionne dies at 66
Sergio Marchionne, the former CEO of Fiat Chrysler and Ferrari, has died.
85pc of beauty marketing centered on social media
Beauty brands are investing more heavily into social media and influencer marketing than their peers in fashion and luxury, according to a new report.