When it comes to Chinese luxury spending, the boom has already begun. And now, thanks to its stunning market performance, China has become the main battleground for all major luxury brands.
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NEW YORK – Digital engagement and values-based strategies will be vital for brands to reach the consumers of the future.
NEW YORK – The high-end auction industry has been one of the bright spots in luxury during the coronavirus pandemic, achieving record sales through live streaming and online sales.
Resale platform Rebag has found that handbags from French luxury labels Hermès, Chanel and Louis Vuitton retain the most brand value on the resale market, while two other brands are seeing value retention rise in part to new collections.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
While no one can predict the exact trajectory of the pandemic and its short and long-term effects on the economy, history indicates that human resilience and ingenuity, propelled by the drive to not just survive, but to thrive, usually fuels recovery.
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
NEW YORK – The death of city centers has been greatly exaggerated, though urbanities will have to adapt after the coronavirus pandemic has upended lifestyles.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
