Currently, every technology offers a dashboard purporting “invaluable insights,” but all too often these are simply visualizations of convenient, surface metrics. Relying on these can put a business at risk.
Despite the rise of ecommerce, the bricks-and-mortar retail experience remains a key factor in consumers’ purchase decisions.
Watch brands are making small strides towards modernization, but much of their businesses remain traditional, leading them to miss out on influencer-driven marketing campaigns during Baselworld this year.
The Metropolitan Museum of Art’s Costume Institute is putting its lens on religious influences in fashion, tracing the ways in which devotional practices have found their way into design.
It was once thought that consumers of high-end luxury goods would not make expensive purchases online and on mobile. This belief – which has been held for well over a decade – might just be coming to an end.
The Ritz-Carlton is bringing its Asian hotels together for a number of new initiatives aimed at raising money to offer medical assistance to children in need.
Driven by the different consumption behavior introduced by the sharing economy, which is expected to surge to $335 billion by 2025, consumers are less swayed by the traditional tactic of promoting exclusivity.
Select members of the Luxury Marketing Council gathered at the View Fort Estate in Anguilla to discuss how the luxury market worldwide is evolving.
French fashion house Louis Vuitton garnered $2 million in earned media value over five days after naming Virgil Abloh the new head of its menswear collections.
Almost half of the automotive sales growth in China this year has come from luxury brands, driven by consumers’ increasing household wealth and consumer confidence.
