NEW YORK – In a time when social media allows customers to voice their criticisms of brands’ decisions at any time, navigating through those crises becomes easier while bringing on new challenges.
NEW YORK – Emotion is at the core of all decision-making, and for advertisers that means learning how to activate emotions in consumers to influence their purchases.
After a stagnant few years in the watchmaking industry, younger men are supporting the sector by investing in high-value timepieces through auctions.
Luxury travelers are increasingly more conscious of their environment, motivated by the internal journey that accompanies these types of personally relevant physical experiences.
French fashion label Balenciaga’s shoe designs helped boost its earned media value in February, according to data from Tribe Dynamics.
British department store chain Selfridges is furthering its sustainability efforts by removing carbonated drinks in plastic bottles from its stores.
Toyota Corp.’s Lexus is teaming with the New England Sports Network to feed those in need through baseball.
NEW YORK – Traditional marketing planning has become outdated due to changes in channels, calling for an updated approach that allows for more flexibility, according to an analyst from Forrester.
NEW YORK – Marketing is poised for a conversational evolution, forcing brands to boost their capabilities at interacting directly with consumers.
Luxury consumers demand the finest goods and services, and cannabis is no exception.
