What brands can learn from successful strategies in China
Digital campaigns in China are juggernauts for driving brand sales due to the country’s technological advancements, which have resulted in it being the largest ecommerce market worldwide.
Search Results for:
Top 10 global consumer trends for 2018
Market researcher Euromonitor International revealed the Top 10 global consumer trends for 2018. Some trends may turn into entrenched consumer behavior, affecting the relationship between brands and consumers.
Pernod Ricard champions responsible drinking through student outreach
Wine and spirits group Pernod Ricard is raising awareness for the dangers of excessive imbibing through a renewed partnership with Erasmus Student Network.
Offline sales are not dead, but transformed
In the face of industry change, it is not the end for bricks-and-mortar because, despite the number of stores declining, in-store sales are on the rise.
Courtesy, product knowledge are most-valuable traits of luxury sales associates
While digital tools may be appealing, a new report from the Luxury Institute shows that many consumers value the personalized touch of a human sales associate to guide them through the shopping process.
Chinese customer a demographic concept, not geographic
Luxury brands are usually 30 percent to 40 percent cheaper abroad than inside China, so Chinese customers love shopping abroad. But they are the same group of shoppers, no matter where they go, and brands should be aware of this reality.
BMW, Kering named among top sustainable companies
Brands that create value for society also reap financial success, as the top 100 sustainable companies tend to outperform the average.
82pc of world’s wealth distributed among top 1pc
According to Oxfam, the number of billionaires in the world saw its largest jump in history during 2017, bringing the demographic’s total number of individuals with personal wealth in the billions up to 2,043.
CSR needs to be more than “skin deep”: Positive Luxury
In a world where facts and figures are increasingly called into question, luxury brands will need to lead with emotion and values rather than rationality to succeed.
Madaluxe Vault is stab at off-price luxury
Since 2010, MadaLuxe Group has partnered with Europe’s iconic luxury maisons seeking North American distribution for excess inventory and, in doing so, has grown its retail sales to more than $200 million.