Chanel fetes cinema’s new talents with César Academy sponsorship
French fashion house Chanel is spotlighting up-and-coming film talents through a new partnership with the César Academy.
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Diversity is vital from the inside out for fashion brands
BRUSSELS – When discussing diversity in fashion marketing and its importance in the industry, fashion model Eric Underwood cited Gucci as a prime example of a brand correctly representing the world of today.
Transparency is on consumers’ minds, especially for luxury brands
BRUSSELS – Consumers today demand more from the brands they engage with, especially when it comes to transparency.
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.
90pc of French luxury consumers are multichannel shoppers: Matchesfashion.com
Mobile shopping is on the rise in France, with the amount of millennials purchasing luxury goods through their mobile devices doubling over the last six months.
Designers create custom ears for BBC children’s charity
Burberry and Fendi are among the labels using their design talents to support BBC Children in Need.
Luxury brands need to focus on the good they can do
BRUSSELS – In a time of overabundance of both content and production, luxury brands need to fight to bring value and specialness to their brand to stand out.
Consumers connect to diamonds on an emotional level
NEW YORK – Luxury products are often purchased as much for their emotional value as for their practical value, and no product comes with as much emotion as a diamond.
Stella McCartney forgoes “targeting” in favor of authentic relationship-building
BRUSSELS – While it is easy for brands to get caught up in discussions of targeting demographics and other marketing strategies, they cannot forget about the human element and the importance of being authentic.
Announcing Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
Register now for the nation’s premier conference focused on how the luxury business will have to evolve in 2018 as the notion of exclusivity through product, distribution, marketing and experience is challenged. Event on Jan. 17 in New York. Speaker list, agenda and registration link in article.