Smartwatches have promising future: Connected Intelligence
While the smartwatch industry was slower to take on than previously expected, disruption from these devices may still occur as adoption rates are steadily increasing.
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Mercedes invites developers to come up with innovation for $18K
German automaker Mercedes-Benz is flexing its technological muscles and mining for unsourced talent in a special competition.
Gucci infringement case against Forever 21 shows limits of trademark rights
A trademark is a more limited right than a copyright or design patent. It is merely the right to use a particular word or symbol to identify the source of goods.
Yves Delorme to auction bespoke bedding for breast cancer awareness
French linen maker Yves Delorme is raising funds to support breast cancer research this coming October when any blush pink-colored item is purchased.
Communication from brands is key for loyalty programs: L2
Brands must tap unconventional methods and various platforms to better promote their loyalty programs, according to a new report from L2.
Rolls-Royce, Lamborghini, Bentley among rare automobiles at 2017 Salon Privé Concours
British luxury and supercar show Salon Privé is bringing together important luxury and rare vehicles from history to compete at its Chubb Insurance Concours d’Elégance event.
Social media a top priority for employment branding in 2017
As it becomes more difficult for companies to find the right talent, organizations are increasing their investment in employer branding.
60pc of digital travel bookings will come from mobile this year: report
For global travelers, mobile is increasingly the digital tool of choice for planning and browsing purposes.
Stop treating retargeting and digital advertising like Tinder
It is commonly accepted that retargeting can be the most effective targeting strategy, which is why advertisers apply attention-grabbing techniques to ensure their high-value Web site visitors convert into customers.
Tiffany, Sotheby’s wield interactive elements and see results
While many luxury marketers have chosen to sidestep the growing demand of digital, Tiffany & Co., Sotheby’s and XOJet are brands that have stayed on top by introducing interactive technology-focused efforts.