Why fashion brands need engineers
There is a shift in priority toward continuously deifying a past as opposed to innovating and sustaining products that serve a purpose for the ever-changing customer base.
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Glenfiddich, Bugatti experiences auctioned for Leonardo DiCaprio’s climate fundraiser
The Leonardo DiCaprio Foundation, an organization dedicated to raising money and awareness for environmental causes, is hosting an online auction that features experiences from Scotch whisky Glenfiddich and home decor by French automaker Bugatti.
Mercedes trains next technicians in US apprenticeship program
German automaker Mercedes-Benz is filling the need for technicians at its dealerships through a newly established apprenticeship program in the United States.
Tag Heuer expands soccer alliances to France
Swiss watchmaker Tag Heuer is further fusing its brand with football through a new partnership with France’s Ligue de Football Professionnel.
Influencer marketing analytics must go beyond basics
When thinking about measurement in influencer marketing, the first things that bubble up for many brands are reach and engagement.
Poltrona Frau races for post-earthquake renovations
Italian furniture maker Poltrona Frau is giving back to its local community through sport.
Licensing remains fiscally sound, despite some operations going in-house
With beauty and eyewear leading the way, licensing has become a lucrative business practice for luxury brands looking to extend product offerings without the associated costs of development.
Luxury most prolific user of live branded video: L2
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
Luxury housing market sees price bounce back: Redfin
For the second quarter of 2017, the real estate market finally saw the luxury sector increase by 7.5 percent since the year-ago period, while the standard market saw less gains, according to a new report from Redfin.
5 ways luxury retailers can streamline the returns process
With the benefits of selling online comes the hassle of returns.