Clienteling: Relationships are bigger than Big Data
Everyone is vying for the same customers. We can all buy the same tech solutions. And lip service to “the relationship business” is universal.
Everyone is vying for the same customers. We can all buy the same tech solutions. And lip service to “the relationship business” is universal.
German automaker BMW is bringing music to the masses through an outdoor concert in London.
When asked what companies they would most like to work for, students at business and management schools in France placed luxury conglomerate Moët Hennessy Louis Vuitton at the top of their lists.
The luxury advertising expenditure forecast by Zenith Optimedia predicts that digital media ad spend by luxury advertisers will have increased by $837 million from 2015 to 2017.
British fashion label Burberry leads the pack of luxury brands in the digital world, according to a new report from ContactLab, with a strong showing in the areas of ecommerce, digital customer service and social media.
Gucci’s new art exhibit in Beijing, curated by the high-end fashion publication A Magazine Curated By, is the latest example of how a brand’s art collaboration can fuel the expression of brand identity and engage aspiring consumers.
Indigenous epicurean adventure escalates among victual vacationers.
Diverting from the destination-centric trend in cruise runway shows, both Gucci and Prada are staging events in Italy for the upcoming season.
Chinese travelers represent the largest bloc of luxury consumers in the world, suggesting that luxury brands need to pay more attention to their international customers.
Germany’s Montblanc is penning a new chapter in its work with UNICEF as it looks to provide children with educational tools for success.