Luxury watchmakers allot up to 50pc of marketing budget for digital
A reflection of the growing digital savvy of luxury clientele, new research from Digital Luxury Group finds that watchmakers’ Web sites saw record high traffic this past year.
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Art Basel Hong Kong incites brands to flex their artistic sides
One of the world’s largest contemporary art shows, Art Basel Hong Kong, inspires various brand initiatives that sees luxury marketers get involved in different ways to further align their images with the art scene, as luxury and art go hand-in-hand.
Luxury poised to capitalize on growing desire for international ecommerce: L2
Luxury is one of the top three sectors for international ecommerce, and that share is likely to swell as desire for cross-border luxury goods grows.
When a vision serves a purpose
When consumer awareness of social responsibility of the cosmetic industry rose, Estée Lauder Companies adjusted to the changing market requirements and focused more on corporate sustainability. How did the cosmetics giant do it?
Blue Marble Private’s $105K tour dives 2 miles to Titanic wreck site
Affluent consumers will soon be able to trace the transatlantic course of the ill-fated RMS Titanic on an exclusive survey expedition.
Condé Nast International Luxury Conference examines 21st-century silk roads in Oman
Condé Nast International is retracing the trade routes of the Middle East to better understand the region and the luxury world at large for its third annual Luxury Conference.
India’s rising affluent class presents an opportunity for luxury brands: BCG
Consumption in India is set to reach $4 trillion by 2025, according to a new report from the Boston Consulting Group, suggesting that luxury brands may do well to invest more resources in marketing and selling in the market.
Tips on ambient music at luxury retail stores to boost sales
Before even delving into playlist curation, one must understand the subtle nuances of a brand. First task? Develop an audio identity.
MatchesFashion fetes 30 years with New York event series
Retailer MatchesFashion is celebrating its 30th anniversary by taking up a residence in New York.
Brexit could be positive for UK tourism, says Euromonitor
Even though the United Kingdom is undergoing an economic slowdown and complications from Brexit are troubling, the country may see a surprising result in tourism trends.