With the anti-graft campaign, luxury brands’ efforts to standardize global pricing, and continuous doubts regarding the authenticity of their goods, the daigou circle is desperate to prove the value of its existence, as well as retain and nurture loyal customers.
LVMH-owned Champagne house Ruinart is translating its spirit into humanoid form, telling its origin story in a new medium through an art alliance.
French house Chanel is honoring its founder’s impact on fashion in an enduring way.
British automaker Rolls-Royce is looking to ease stress for young patients with a pint-sized bespoke creation.
Over the past few years, frugality has shifted from an economic necessity to a celebrated lifestyle choice, according to a new report from Havas.
While ultra-luxury auto brands such as Ferrari have a better handle on exclusivity and high-end image, standard high-end automakers are more accessible and have a better grasp on digital performance in China, according to L2.
As U.S.-based mobile companies see domestic stagnation and look for areas of increased growth, it is clear that China remains a massive opportunity.
When it comes to getting email marketing right, luxury brands are in a tough spot.
Italy’s Prada Group is jump-starting a conversation on sustainability and innovation with help from university professors.
While some themes regarding luxury goods are important to all age demographics, there are many that vary from generation to generation, making it important for brands to adjust their messaging.
