While many luxury brands were slow to take on ecommerce in the beginning, the sector is now leading the charge in luxury sales growth at 7 percent penetration in 2016, according to Bain & Company.
When the Apple iPhone 7 launched in September many of the consumers standing on line to be the first of their peers to own the brand’s latest smartphone were also frequent luxury apparel shoppers.
Privacy is now the most important factor for wealthy buyers when it comes to real estate purchases, according to Luxury Portfolio’s 2016 Global Report.
It is natural to compare SMS to email marketing. Both types of marketing involve sending messages to recipients who have opted in. This comparison, however, should not be carried too far.
Switzerland’s Jaeger-LeCoultre and Australian designer Marc Newson have pooled their watchmaking and design expertise to rework the horologist’s Atmos Clock.
New York’s Metropolitan Museum of Art has announced the theme for its annual Costume Institute exhibition and Met Gala scheduled for May 2017.
It is no secret that luxury brands have struggled to make the online leap to ecommerce. The biggest hurdle? The fact that the luxury in-store experience – of personalized service, insider knowledge, exclusive access – is so strong. It is luxury’s biggest selling point. But it is also the most difficult aspect to replicate online, where everyone – and anyone – can access it.
As Amazon continues to threaten department stores, luxury retailers are fighting back by intertwining purchasing options with editorial content, according to a new report from L2.
These shoppers who make purchases on smartphones account for 63 percent of fashion shoppers under 35, and will only continue to grow to represent the bulk of all fashion shoppers in the near future.
NEW YORK – Across all regions, luxury ecommerce is growing at a faster rate than total sales, according to a senior analyst from Euromonitor International speaking at Luxury Interactive 2016 on Oct. 19.
