10 core values that make a brand luxury

Published: October 11, 2016

To delve deeper into understanding what makes a brand luxury and why – whether it is a new brand such as Shinola or a classic one such as Montblanc – brands need to deliver the same essential values to the customers.

Brands must not treat Amazon like a traditional retailer

Published: October 10, 2016

Many brands considering or currently working with the company approach Amazon’s business the exact same way that they do all of their other retailer relationships. Why do they do this if it is no secret that Amazon is so disruptive and different?