3 ways to reinvent the phone number

Published: April 25, 2016

Conventional wisdom is that the phone number is on the way out. When Facebook rolled out its predictions for what 2016 would hold, one of its key arguments was for the disappearance of the phone number as messaging applications continue to grow.

Quantifying effective mobile user experiences

Published: April 25, 2016

A Forrester study reports that half of users’ state they would uninstall an app that they classify as poor and would be less willing to interact with the company’s Web site or on social media.

How fashion needs to deliver in digital commerce

Published: April 22, 2016

Rather than thinking about how to merge inspiration with transaction and social with commerce at individual destinations, companies should start from the customer decision journey.