The media industry is facing significant changes in 2016 as media companies and brands double-up their efforts to adjust to digitally savvy consumer needs. These shifts will pave the way for new advertising services and partnerships, as well as foster greater creativity focused on delivering more innovative content to consumers.
Italian automaker Maserati is driving into the new year with the addition of two new courses for its Master Maserati 2016 program.
Even with a faltering economy, Chinese consumption is projected to rise $2.3 trillion by 2020, according to new research by Boston Consulting Group and AliResearch Institute.
This season is an advertiser’s make-it-or-break-it time, particularly with Facebook, as it sells its ads based on a highly competitive bidding system.
LVMH-owned Champagne house Moët & Chandon is calling on filmmakers to celebrate its 25th anniversary with the Golden Globes.
Mobile native advertising is proving to be an effective mobile ad strategy, with campaigns from Dunkin’ Donuts, Pandora and EA seeing significant results compared to other forms of mobile ads, according to the new Guidance Report, Mobile Native Advertising from the Mobile Marketing Association.
More than 31 billion digital coupons will be redeemed this year, almost double the 16 billion redeemed in 2014, according to Juniper Research.
The price to purchase New York real estate has never been higher, according to a new report by CityRealty.
We are currently in the midst of what Forrester Research calls a “Mobile Mind Shift.” Fueled by device proliferation, people are turning to their mobile phones for instant answers and gratification, and this is changing the world of technology as we know it.
The fashion sector is the second largest polluter in the world after the oil industry, according to a new report by Fashionbi.
