Book excerpt: The Management of Luxury

Published: February 27, 2015

Succession planning creates particular challenges for most luxury executives. Founders may presume that a successor will misinterpret the creative genius, leading to brand dilution or brand failure; or they may struggle with interpreting and sharing the source of their creative genius.

Next consumer spending boom scheduled to arrive in 2026: report

Published: February 26, 2015

As baby boomers age and millennials mature into established consumers, luxury brands will have to retool many of their marketing strategies to account for the generational shift, according to a new report by Unity Marketing.