Bridging social media to mobile shopping
Despite high expectations and a rise in overall mobile shopping, retailers are still struggling with how to deal with this shift in consumer behavior.
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93pc respondents engage with print ads: British Vogue
Ninety-three percent of magazine readers said that they engage with print advertisements, according to a report from Condé Nast’s British Vogue.
FCC’s Oct. 16 deadline for mobile opt-in looms for marketers
Many large organizations are finding that they are at risk of losing hundreds of thousands, if not millions, of valuable customer phone numbers that they are not able to contact via their call centers or mobile marketing efforts.
Mobile should enhance consumer experience, not interrupt
Mobile advertising, as we know it today, sucks. The flashy banner and display ads – even lots of search ads – just do not generate the same results as they did on desktop computers.
88pc of affluent adults plan to travel for pleasure this year: report
Eighty-eight percent of adults with a household income of more than $250,000 plan to travel for pleasure this year, according to a new report from the Shullman Research Center.
Behavioral shift with Asian luxury consumption
As more brands have entered the scene, as more exposure to luxury brands has occurred, as Asian consumers have traveled abroad and have had diverse experiences, and as technology has enabled more learning and access to brands and their stories, consumer motivations have shifted.
Mobile’s missing puzzle piece: Lead generation
Mobile certainly captures a lot of eyeballs, but its ability to produce a consumer action — leads, sales and downloads — is often lacking.
Why mobile is an untapped opportunity for luxury brands
Where, only a year ago, 80 percent of all Web site traffic to luxury sites was from laptop and desktop computers, this has shrunk to less than 65 percent today. By this time next year, most luxury site visitors will use tablets and smartphones.
Tiffany, Michael Kors are most purchased luxury brands by ultra-affluent women: Luxury Institute
Jeweler Tiffany & Co. and U.S. label Michael Kors are the most widely purchased jewelry and fashion brands by ultra-affluent women in the United States, according to a new survey from The Luxury Institute.
Most creative people in mobile advertising are … spammers
The annual advertising awards season is in full swing, and I would like to use my unofficial ballot to nominate spammers as the most creative people in mobile advertising.