Louis Vuitton ranked top global luxury brand of 2010: Interbrand
Designer Louis Vuitton is the world’s most valuable luxury brand, worth nearly $22 billion in 2010, according to Interbrand.
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W Hotels supports designers with Fashion Next and Global Glam events
In support of emerging fashion designers, W Hotels launched its “Fashion Next” initiative and presented its Global Glam Collection in at the Mercedes-Benz Fashion Week.
Luxury brands buck wasteful email marketing trend: Kognitio
Luxury brands are less susceptible to email marketing miscues such as failure to target and space out messages, per analytics firm Kognitio.
Why view-through is a key component of campaign ROI
Can you remember the last time you filled out the order form in the middle of a catalog, mailed it in and awaited your package? Me neither.
Luxury brands must regain focus on customer experience: study
Half of luxury consumers have noticed a decline in the quality of high-end products and services, according to Luxury Institute.
Lexus burnishes green credentials with Eco Challenge philanthropy program
Lexus is working to bolster its image as an environmentally-conscious company via its Lexus Eco Challenge education initiative starting late-September.
Priceline study reveals changes in travel booking
Smartphone users are upscale when it comes to booking travel, according to a Priceline study.
Rolls-Royce Pebble Beach anniversary car sells within minutes
A one-off special edition Phantom Drophead Coupe created by Rolls-Royce Motor Cars to commemorate the nation’s most prestigious vintage and classic car event sold within minutes.
A mobile strategy does not just mean rolling out an app: panelist
NEW YORK – Although having a mobile strategy is critical, most companies do not actually have one, according to a speaker at the Luxury Interactive 2010 Conference.
Submissions invited for new Classic Guide to Luxury Daily
Mobile Marketer is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.