Top 15 thought-leadership columns of 2019
Luxury marketers this year have had to go through wrenching changes to gear themselves for an upcoming decade where consumers’ involvement with the brand, from start to finish, will be nearly total.
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3 things that brands must expect from their marketing and agency partner
By seeking those agencies that have similar makeups to those of consumers, brands can ensure their efforts are aligned with the market they are targeting.
Societal shifts precipitating a gender evolution for brands
A majority of consumers are rejecting what they perceive as outdated cultural constructs of gender, per a new study from Forrester Research. And where consumers go, so do brands – or, at least, they should.
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Register now for the 8th annual Luxury FirstLook 2020 conference Jan. 15 in New York focused on the outlook for the year ahead. Find out from the smartest minds how the race is on for luxury products and services to match needs and values as a sine qua non of doing business. Seating limited to 100 – won’t you join us?
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Register now for the 8th annual Luxury FirstLook 2020 conference Jan. 15 in New York focused on the outlook for the year ahead. Find out from the smartest minds how the race is on for luxury products and services to match needs and values as a sine qua non of doing business. Seating limited to 100 – won’t you join us?
What luxury retailers can learn from Black Friday weekend shopping behavior
As retailers sought to attract shoppers during Black Friday weekend, the most successful sales drivers were direct marketing pushes through email and SMS.
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Register now for the 8th annual Luxury FirstLook 2020 conference Jan. 15 in New York focused on the outlook for the year ahead. Find out from the smartest minds how the race is on for luxury products and services to match needs and values as a sine qua non of doing business. Seating limited to 100 – won’t you join us?
Retail resistance: Is Amazon suddenly vulnerable?
How one brand stood up to Amazon and took a stand in favor of controlling its retail experience – now key to consumer shopping expectations online and in-store.
Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)
Register now for the 8th annual Luxury FirstLook 2020 conference Jan. 15 in New York focused on the outlook for the year ahead. Find out from the smartest minds how the race is on for luxury products and services to match needs and values as a sine qua non of doing business. Seating limited to 100 – won’t you join us?
Luxury Outlook 2020 – Luxury Memo special report
Heading into 2020, luxury marketers need to balance democratization with brand protection to capture the up-and-coming consumer without tarnishing their prestige image.