October 21, 2009
Mobile Marketer is inviting editorial submissions for the next edition of its Classic Guide to Luxury, a comprehensive resource of how-to and best-practice tips on mobile commerce.
Mobile Marketer’s Classic Guide to Luxury is one of the most read, downloaded and forwarded editorial products on mobile commerce. The guide targets retailers and marketers as well as mobile marketing firms and mobile commerce enablers.
The second edition of this popular guide will focus on how retailers and marketers are using the mobile channel for shopping, transactions, branding and customer acquisition and customer retention.
The guide will also feature content on how retailers and marketers are using mobile to drive traffic to other channels such as retail stores, online and catalogs.
Topics under consideration include:
The state of mobile commerce
The case for mobile commerce
Mobile commerce in a multichannel environment
Research on mobile commerce
How to create a mobile commerce site
How to create a mobile commerce application
Will simply repurposing the ecommerce site work?
Using SMS and short code marketing to drive traffic to retail stores
Creating a mobile CRM program with SMS
Do’s and don’ts of mobile commerce site and application design
The allure of mobile coupons
What type of coupons work best for mobile commerce
How to make a mobile commerce site transactional
Should a mobile commerce site be transactional?
Billing options on a mobile commerce site
How secure are mobile commerce transactions?
Case studies on mobile commerce sites and applications
Case studies on mobile coupon programs
Case studies on mobile campaigns and programs driving retail sales
Mobile advertising and marketing for mobile commerce
The legal do’s and don’ts for mobile commerce
The role of wireless carriers in mobile commerce
Are the smartphones safe, secure and ready for mobile commerce
Do retailers get mobile commerce?
Housekeeping
Available in PDF format year-round on the Mobile Marketer site and Mobile Marketer Daily newsletter, the Classic Guide to Luxury will comprise how-to articles, best-practice tips, research and case studies.
Industry experts will pen these pieces, along with coverage from the Mobile Marketer team. Each article will run a maximum 700 words. Paragraphs and sentences should be short and tight, with no jargon or hard sell.
The article should be sent in a Word document. The author’s name, title, company, city, state and email address should be listed at the bottom of the piece. Articles submitted without these details at the bottom will not be accepted for consideration.
Each contributed article should be supported by at least three high res jpeg images of about 300dpi and with a maximum file size of 2 megabytes. The author’s high res jpeg headshot in color has to be one of three images sent.
Deadline
Please send the submission ideas to Mickey Alam Khan at mickey@mobilemarketer.com by Oct. 16.
Complete submissions including the Word document containing the article and the three high res jpeg images should be sent in a single email by Oct. 30.
For advertising queries, please contact Jodie Solomon, director of advertising sales, at ads@mobilemarketer.com.
Mobile Marketer’s Classic Guide to Luxury publishes in late November. It will be distributed to the entire subscriber base and will also run yearlong on the Mobile Marketer Web site and in the Mobile Marketer Daily newsletter.
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