American Marketer
 Research, insights and analysis for CMOs, brands and retailers
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  5. Macy’s trademark decision confirms importance of surveys
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  8. Luxury brands need to change their marketing strategy for India
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  10. How resale, rental and flex payments can put luxury within reach – especially now

54pc smartphone users to combine in-store, mobile holiday shopping: study

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now