October 24, 2013
Four Seasons Hotel Boston is harnessing the energy cascading into the city for the Boston Red Sox's appearance in the World Series of Baseball with a Twitter promotion and The Bristol Lounge Bar offers.
The #1SoxFan campaign asks for fans to post photos exemplifying their team spirit and all photos will be uploaded to the property's Facebook page. All submissions will be entered into a drawing and three participants will win complimentary appetizers at the hotel's Bristol Lounge.
"The Red Sox are an integral part of Boston's identity, the city that we love and call home," said Kristan Fletcher director of public relations at Four Seasons Hotel Boston.
"We're excited to showcase these tried-and-true Sox fans, and to contribute to energy and pride that is filling this amazing city right now.
Red sock, red bird
The 2014 World Series begins Oct. 23 in Boston and features the Red Sox against the St. Louis Cardinals.
MLB World Series
Red Sox fans are encouraged to follow @FSBoston and tweet a photo with the hashtag #1SoxFan. All submissions will be entered into the drawing and photos will be uploaded to an album on the property's Facebook page.
Four Seasons Boston Twitter feed
The winners will be announced the morning after the final World Series game.
Between Oct. 23-31, The Bristol Lounge will offer a Beer, Brats & Baseball menu featuring a Sam Adams Boston Lager served with a grilled bratwurst topped with roasted red peppers and crisp onions on a North End Italian roll with a side of truffle fries, according to the hotel.
Four Seasons Boston Facebook page
The hotel invites guests to enjoy the games at the bar, where extra flat screen TVs have been added so that the place pulses unstintingly with Red Sox commentary.
As a mischievous form of rivalry, Four Seasons Boston suggests that fans follow @FSStLouis to stir up the tension.
Homeruns
Four Seasons has catered to its many baseball fans in the past.
For instance, Four Seasons Hotel Baltimore tailored summer packages to accommodate multiple kinds of travelers including families, sports enthusiasts and couples. The hotel offered four different packages depending on which experience guests would like to have during their stay (see story).
Other hotel chains have also tapped baseball's vibrant culture.
For example, Starwood Hotels & Resorts targeted baseball enthusiasts through a partnership that made it the official hotel of the Chicago Cubs.
Starwood announced Jan. 17 that the hotel group, which has nine brands including the St. Regis and The Luxury Collection, will be the official hotel and resort partner of the Chicago Cubs, Wrigley Field, Chicago Cubs Spring Training, Cubs Destinations and Chicago Cubs Charities. The hotel chain is also planning to build a new hotel across the street from Wrigley Field (see story).
More so than the regular season, championship events provide local businesses with a tremendous surge in traffic.
"There's incredible demand this week throughout the city," Ms. Fletcher said. "Boston is abuzz and for a fantastic reason."
Final take
Joe McCarthy, editorial assistant on Luxury Daily, New York
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