February 9, 2015
Property for sale in Rome by Sotheby's
International auction house Sotheby’s is expanding within Italy with the opening of Rome Sotheby’s International Realty.
The managing partners for Milan, Lake Como and Tuscany will own and operate the new Rome offices. Integrating into new cities will help the realtor expand its properties and reach more clients with a broader range of options.
When in Rome
The expansion allows Sotheby’s to provide greater access within Italy and to Roman clients looking to buy elsewhere in the world.
Recently, Sotheby’s saw a digital expansion to also extend its client-base.
The partnership between international auction house Sotheby’s and online auctioneer eBay allows for more storytelling, according to executives from both brands at the Details Tech & Tastemakers Summit Sept. 3.
Sotheby's ranch in Nevada
Through the partnership, announced in July, Sotheby’s will open some of its live auctions to eBay’s audience, as well as giving the auction house more of a platform to share content about pieces with an online audience. Providing more context will help as Sotheby’s sells more items to bidders who cannot see the product in person (see story).
In a branded statement, Philip White, president and chief executive officer, Sotheby's International Realty Affiliates LLC, said, "Our expansion across Italy continues our commitment to providing access to the Sotheby's International Realty network's exclusive real estate services in key cities around the world. Rome Sotheby's International Realty enhances our presence in Europe, and provides a strong footprint in one of the most beautiful and historic cities in the world."
Share your thoughts. Click here
