Barneys to keynote Luxury Retail Summit: Holiday Focus 2015

July 30, 2015

Barneys' SpinCycle window display

Do join us at the Luxury Retail Summit in New York!

Please click here to register for the third annual Luxury Retail Summit: Holiday Focus 2015 on Wednesday, Sept. 16 in New York

Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.

This daylong event in New York is a must-attend for luxury retailers, luxury brands, publishers, ad agencies and market researchers looking for strategic and tactical advice, tips, case studies and research on luxury retailing, especially in the run-up to the holidays.

This year’s summit will focus on what luxury retailers, brands, marketers and media can expect this holiday season, especially with ecommerce and mobile shaping shopping and buying decisions as well as evolving marketing efforts including social and video.

The event is priced at only $695 for the day, which includes breakfast, lunch and networking cocktails. Refunds will not be offered 72 hours before the event or for no-shows on the day of the summit.

For sponsorship, please contact ads@napean.com.

The agenda is below.

Please click here to register for the third annual Luxury Retail Summit: Holiday Focus 2015 on Wednesday, Sept. 16 in New York

AGENDA

Luxury Retail Summit: Holiday Focus 2015

Wednesday, Sept. 16

A Napean presentation

Venue

Time & Life Building

8th Floor

1271 Avenue of the Americas

New York 10001

8:25 a.m.

Welcome Address

Luxury Enters New Era of Digital Disruption

Mickey Alam Khan, editor in chief and publisher, Luxury Daily

Barneys' Like2Buy content

8:30 a.m. - 9:15 a.m.

Opening Keynote

Barneys New York: Devising an Effective Omnichannel Strategy for a Competitive Holiday Season

Speaker:

Charlotte Blechman, executive vice president of communications, Barneys New York

9:15 a.m. – 9:30 a.m.

Break

9:30 a.m. – 10:15 a.m.

Will Luxury Brands Find Coal or Gold Nuggets In Their Holiday Stockings This Holiday Season?
As luxury retailers and marketers finalize their marketing plans for the upcoming holiday season, key questions arise: What are consumers’ shopping plans for the upcoming holiday season? What are they planning to buy as their gifts for their friends and family? Where will luxuries fit into their shopping lists? When consumers start their holiday shopping, will they be making their purchases online or in-store? Will consumers — both aspirational and affluent — spend more, the same or less than they spent in 2014? These and other critical holiday-related questions will be answered from the consumer’s perspective as the Shullman Research Center updates its 2014 Luxury Holiday Shopping Survey results that were presented at last year’s summit with consumers’ current plans for the 2015 holiday season.

Speaker:

Bob Shullman, founder/CEO, The Shullman Research Center

10:15 a.m. – 10:30 a.m.

Break

10:30 a.m. – 11:15 a.m.

Digital’s Impact on Luxury Retailing and Marketing and What It Means for the Future

The rise of digital mediums such as the Internet, mobile, tablets and now wearables threatens to upend retailing as brands know it. Not only is information at the fingertips of consumers, but so has the way research and shopping is conducted has changed. Not every luxury retailer is prepared for what is to come next. This panel will deliberate issues such as the effect of Internet, ecommerce and mobile, including wearables, on luxury retailing, both digital and store based. How will digital media’s adoption by consumers change luxury marketing? What are the new parameters for measuring retail effectiveness across channels? Are the new attitudes to sustainability being factored into retailing and marketing plans?

Panelists:

David Benattar, CEO of New York creative agency Hyperbolic

Diana Verde Nieto, cofounder, London sustainability agency Positive Luxury

Amanda Willinger, vice president of digital and ecommerce, Lagos Jewelry

Moderator:

Robin Lewis, author, The New Rules of Retail

11:15 a.m. – 11:30 a.m.

Break

11:30 a.m. – 12:15 p.m.

How Luxury Retailers Can Make HENRYs Their Weapon to Holiday Success

The National Retail Federation predicts a 4 percent-plus increase for holiday sales this year over 2014, thanks to upbeat consumers eager to pile up presents under the tree. So the message to retailers is “No worries, all is well with the world, and the American shopper is going to keep on, keeping on.” But not all luxury retailers and brands should buy it. They cannot just sit back and wait for eager shoppers to line up at their door – they will not. Marketers need to identify consumer segments that offer the most promise for this holiday season and draw them to their shopping experience. For holiday 2015, and for the next 10 years as well, that most promising segment is going to be HENRYs – high-earners-not-rich-yet consumers, especially those under 45 years with incomes $100,000 to $249,900. Why HENRYs are the most important new demographic consumer segment in today’s post-recession economy and key to marketing and retailing success this holiday season will be the focus of this presentation.

Speaker:

Pam Danziger, president, Unity Marketing

12:15 p.m. – 12:30 p.m.

Break

12:30 p.m. – 1 p.m.

Rethinking Prestige Branding

Ueber Brands: Manifesting Brand Mission, Myth and Mojo Through Retailing

Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some pay a little fortune for Renova toilet paper or Aesop detergent when those seem to have none of the functional superiority conventional marketers would seek to demonstrate? These are some of the questions branding experts JP Kuehlwein and Wolfgang Schaefer researched over the past four years, talking to an uncounted number of practitioners, theoreticians and consumers alike and analyzing well over a hundred brand successes and failures in the premium-priced arena.Their answer: Today, prestige is accrued in many more ways than it used to. Its marketing rules are in flux and it is flourishing across pretty much all tiers and categories – from a $2 drink to multimillion dollar jewelry. Classic notions are shattered and reshuffled and prestige branding is being slowly but unmistakably re-defined. This session will discuss how some brands make consumers buy into their proposition beyond need, price or reason, and what role retailing plays in seducing these shoppers. It turns out that most successful luxury brands are “ueber brands.” Also discussed will be Hermes/petit h, Sang Xia, Tesla, Maison Du Chocolat, Aesop, Hoshino Resorts and Brunello Cucinelli.

Speaker:

JP Kuehlwein, executive vice president, Frédéric Fekkai

Wolfgang Schaefer, CSO, SelectNY

1 p.m. – 2 p.m.

Sponsored Lunch

2 p.m. – 2:45 p.m.

Fireside chat

WSJ. Magazine: Why Print Continues to Work for Luxury

While digital gets the lion’s share of attention from media, print continues to be the workhorse for luxury advertising. Magazines and some high-end newspaper supplements continue to support branding efforts via glossy, eye-catching print ads that set the stage for consumer desire. That said, social media and ecommerce are influencing luxury shopping in ways previously unimagined. How has this affected The Wall Street Journal’s WSJ. magazine, which is the leader in its category? What is WSJ.’s outlook for the upcoming holiday season? How does seasonality affect WSJ.’s advertising? Are there generational differences in luxury consumption that reflects in advertising? These are some of the issues set for discussion in this fireside chat.

Speakers:

Anthony Cenname, publisher, The Wall Street Journal’s WSJ. magazine

Mickey Alam Khan, editor in chief and publisher, Luxury Daily

2:45 p.m. – 3 p.m.

Break

3 p.m. – 3:45 p.m.

China Keynote

Trends in Chinese outbound tourism and shopping

The Chinese consumer was the primary driver of growth for luxury brands and retailers in the past few years before and after the Great Recession. While some of that spending has slowed due to a government crackdown on ostentation and worries over a slowing economy, the Chinese traveller is still wooed in North America, the European Union and the United Kingdom. This session will focus on trends shaping up this year in Chinese outbound tourism and shopping, developments in social media and influencer marketing in China and how luxury brands and retailers can make their brand more China-ready on a global scale.

Speaker:

Avery Booker, partner, China Luxury Advisors

3:45 p.m. – 4 p.m.

Break

4 p.m.

Raffle for Dom Perignon

4 p.m. – 4:45 p.m.

Key Trends in Luxury Retailing

How will evolving consumer behavior force luxury retailers and marketers to retool their market strategies? What is technology's impact on retailing and marketing, especially given the growing influence of online and mobile mediums on store-based and digital retail? How will geopolitical issues affect sales over the holidays and beyond? How should luxury marketers address China, emerging markets, the European Union and the United States distinctly? And what to anticipate in 2016 will be some of the themes discussed in this session.

Panelists:

Courtney MacNeil, director of brand alliances, marketing, and public relations, Spafax

Peter Hubbell, founder/CEO, BoomAgers

Hana Ben-Shabat, partner for consumer goods and retail practice, A.T. Kearney

Shamin Abas, president, Shamin Abas Public Relations

Moderator:

Matthew Bishop, globalization editor, The Economist

4:45 p.m. – 6 p.m.

Networking Cocktails

Please click here to register for the third annual Luxury Retail Summit: Holiday Focus 2015 on Wednesday, Sept. 16 in New York

Hotels in the vicinity of the conference venue

The Hilton New York