Moët supports next-generation filmmakers with inaugural film festival

LVMH-owned Champagne house Moët & Chandon is calling on filmmakers to celebrate its 25th anniversary with the Golden Globes.

For the last 25 years, Moët has been the official Champagne of the Golden Globes, positioning the house as the celebratory beverage and furthering its shared mantra of #MoetMoments. The Champagne house often asks consumers to document their own #MoetMoments, and now Moët is hosting its first Moët Moment Online Film Festival.

Lights, camera, action
The prompt for Moët's film festival entries is “What comes to mind when you think about 'The Now’?” Moët's concept of The Now is related to its latest advertising effort of the same name that targets a younger, millennial generation by positioning Champagne as a spirit for all sorts of occasions (see story).

Submissions for the film festival must revolve around the theme of “Capture The Now,” and “seizing the day, being spontaneous and living without regrets.”

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Participants must upload a 30- to 60-second video to the Moët Moment Film Fest Web site. A panel of judges, which includes agency We Are From LA, responsible for Moët's The Now campaign, will then select 25 finalists to be featured on the festival’s Web site.

From the top finalists, Moët and its panel will select one winner. The winning filmmaker will be awarded a $25,000 filmmaking grant and a trip to the 73rd Annual Golden Globe Awards. Moët's deadline for submissions is Jan. 4, 2016.

With the film festival, Moët hopes to lend support to the “next generation of Hollywood’s brightest stars, those dedicated to passionate storytelling through the art of film.”