March 26, 2015
Stuart Weitzman Legwrap sandals
U.S. footwear label Stuart Weitzman is asking its consumers to purchase for a purpose with a capsule collection to raise money for cancer research.
The brand’s Legwrap sandal, a gladiator-inspired high heel, is being sold at two of Stuart Weitzman’s stores and on its ecommerce site to benefit the research of Dr. Marsha A. Moses at Boston’s Folkman Institute. This is the third time the brand has used its designs to help fund the doctor’s efforts, further solidifying Stuart Weitzman as a supporter of the cause.
Wrap it up
The Legwrap sandal is frequently worn on red carpets by celebrities. Now, specifically for the initiative, the shoe has been made in four limited-edition colors and fabrications, including sparkly gold lame, bright yellow “sol” suede, ruby “lipstick” suede and navy vintage denim.
On social media, Stuart Weitzman promoted the collection, telling consumers to "Do good look fabulous."
Gisele Bundchen modeling the Legwrap
This collection, which retails for $498, will be sold at the Stuart Weitzman brand boutiques in New York on Madison Avenue and in Beverly Hills on Rodeo Drive, as well as online, with all proceeds going towards Dr. Moses.
Dr. Moses is credited with being the first to find cancer-causing substances in patients’ urine. She has identified a number of urinary biomarkers, and has developed medications to combat the disease.
Stuart Weitzman previously joined New York-based charity Baby Buggy to help families in need afford products and services for their children.
Given the high expenses involved with raising a family on a low income, Baby Buggy, founded by comedian Jerry Seinfeld’s wife Jessica, works to provide essentials such as equipment, toys and clothing for infants and young children in need. As a woman’s footwear brand, Stuart Weitzman consumers will likely relate to the cause and want to become involved (see story).
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