August 11, 2020
The Future of Luxury eConference is a joint effort between American Marketer and Luxury Daily on the outlook for high-end brands, retailers, tech platforms, agencies and content providers as the public health crisis influences consumer behavior across the board. Register now
The Future of Luxury eConference is part of the FirstLook series that goes back eight years since Mobile FirstLook's event’s founding. American Marketer absorbed the events business of Mobile Marketer and Mobile Commerce Daily. Luxury Daily is a sister brand to American Marketer
Join senior executives, key players and decision-makers at American Marketer and Luxury Daily’s Future of Luxury eConference, the world’s largest event – both offline and online – focused on the luxury business and its outlook ahead as the pandemic impacts product and service demand, supply and consumer behavior PLEASE SCROLL BELOW FOR AGENDA
Who is speaking? The best and brightest in the luxury business from more than 40 organizations across seven countries, including senior executives from Boston Consulting Group, Harrods, Bentley Motors, Saks Fifth Avenue, Apple, Christie’s, Facebook/Instagram, eBay, Montblanc, Pomellato, Moët Hennessy, UBS, Wempe, Watches of Switzerland, LVMH’s Starboard Cruise Services, Alibaba, Capgemini, Forrester Research, Agility Research & Strategy, McCann Worldgroup, Accenture, Walpole, Comité Colbert, Altagamma, Fondation de la Haute Horlogerie, VistaJet, Knight Frank, Fifth Avenue Association, Travel + Leisure, Small Luxury Hotels of the World, Northrop & Johnson, Positive Luxury, Shanker Inc., Luxury Institute, SelfSells, Coresight Research, Business of Aspiration, Quinn PR, Soozan Baxter Consulting and China Luxury Advisors
Focus: Overarching idea: Constructive thinking on actionable next steps. What is the outlook for the luxury business worldwide as the COVID-19 coronavirus outbreak has changed brand, retailer, service provider and consumer behavior? What opportunities and challenges lie ahead for providers of high-quality goods and services? What are the innovation possibilities? And how to continue to acquire, retain and reactivate customers in an omnichannel environment where ecommerce and digital will do the heavy lifting? The eConference will aim to offer insights, best-practice tips and a roadmap from key players in the luxury ecosystem
Theme: Luxury 2.0: Evolution, Revolution and Innovation
Date: DAY ONE: Wednesday, Sept. 23, 2020 at 9 a.m. to 5 p.m. New York Time. DAY TWO: Thursday, Sept. 24, 2020, at 9 a.m. to 5 p.m. New York Time
Venue: Online via the GoToWebinar platform
Why you should register:
The COVID-19 pandemic has forced the world into a reset for at least two years. Your relationship to the consumer or client has been changed, whether you like it or not. So how do you adapt and continue to grow your business? The Future of Luxury eConference will offer you a roadmap and reference points – not just talk, but actionable insights
The Future of Luxury eConference is the world’s first – and most incisive – two-day, all-embracing luxury conference that is a digital native. It is not an adaptation of a physical event – it was born online. It is also the largest luxury conference ever programmed digitally with nearly 40 sessions, all digital and within reach in the comfort of your home or office
More than 40 speakers from the United States, United Kingdom, France, Italy, Germany, Switzerland and Singapore, representing key luxury brands, retailers, agencies, publishers, market researchers and associations
All key luxury sectors covered in the eConference: fashion, accessories and leather goods; watches and jewelry; fragrance and beauty care; wines and spirits; travel, tourism and hospitality; real estate; automotive and yachting; media; legal; technology, ecommerce and social platforms; wealth; marketing; retail; geographical progress; and market research.
Sixteen hours of rich content and on-the-ground perspective with live broadcast and Q&A over two days
Entire eConference will be archived for the registrant’s on-demand perusal post-event
Tremendous savings and safe environment: no need to travel, spend on accommodation or risk exposure to health
Above all, no distractions at the Future of Luxury eConference – pure content focus with the primary goal of informing, educating and stimulating ideas and action. No gimmicks and distractions. Great ideas are your leads. You can always connect with the speakers on LinkedIn – we have asked them to be receptive to your outreach
Format: One-on-one live fireside chats, panels and research keynotes, all conducted on the GoToWebinar platform. Each session – bar research keynotes that last 30 minutes – will run 15-20 minutes, with the speaker and moderator on camera and the conference deck on the screen with one to three talking points. All sessions are on the record, unless otherwise noted. Registrants will be able to ask questions in the chat box.
The eConference recording will be archived and available on-demand to registrants.
Price: Only $495 for the two-day event including eConference deck and on-demand, archived recording
Sponsorships: Please contact ads@napean.com for sponsorships
AGENDA
DAY 1: Wednesday, Sept. 23
All times shown are New York Time
9 a.m. New York Time/6 a.m. Los Angeles Time/2 p.m. London Time/3 p.m. Paris Time/9 p.m. Singapore Time
Opening Remarks
Mickey Alam Khan, editor in chief, American Marketer and Luxury Daily, and founder, Mobile Marketer and Mobile Commerce Daily
9:15 a.m. New York Time
State of Luxury: Where Are We and Where Are We Headed?
Christine Barton, managing director and senior partner, Boston Consulting Group
10 a.m. New York Time
Luxury 2.0: New Tone for Crafting and Retailing High-Quality Goods and Services
Michael Ward, managing director, Harrods
10:20 a.m. New York Time
British Luxury: Projecting Greatness and Quality
Helen Brocklebank, chief executive, Walpole
10:40 a.m. New York Time
Automotive: Shifting Gears
Christophe Georges, president/CEO, Bentley Americas
11 a.m. New York Time
Break: Stretch Your Legs, Grab a Bite, Go to Loo, Prepare for Second Wind (Asia-Pacific)
11:20 a.m. New York Time
Global Commercial and Residential Real Estate Trends
Liam Bailey, global head of research, Knight Frank
11:40 a.m. New York Time
Future of Flagship Retail
Jerome Barth, president of Fifth Avenue Association
Noon New York Time
Sea-Based Cruise Retail: Charting a New Course
Stacy Shaw, vice president – luxury division and retail experience development, LVMH’s Starboard Cruise Services
12:20 p.m. New York Time
Going Places: Travel, Tourism and Hospitality In the New Era
Jacqui Gifford, editor in chief, Travel + Leisure
Kenan Simmons, vice president of the Americas, Small Luxury Hotels of the World
12:40 p.m. New York Time
Trends in Jewelry: Adapting to Changing Consumer Behavior
Nathalie Diamantis, president of jewelry for the Americas, Kering (Pomellato, Dodo and Boucheron)
1 p.m. New York Time
Break: Stretch Your Legs, Grab a Bite, Go to Loo
1:30 p.m. New York Time
Trends in the Luxury Watch Business: Collectors, Technology, Events and Markets
Ruedigar Albers, U.S. president, Wempe
Brian Duffy, CEO, Watches of Switzerland
Pascal O. Ravessoud, external affairs director, Fondation de la Haute Horlogerie
2 p.m. New York Time
Luxury Ecommerce on Platforms
Tirath Kamdar, general manager of luxury, eBay
2:40 p.m. New York Time
Blockchain Dress, Video Games and Virtual Influencers: The Future of Luxury Storytelling
Ana Andjelic, brand strategist and formerly chief brand officer, Rebecca Minkoff
Rori DuBoff, managing director of innovation and strategy, Accenture Interactive
3 p.m.
Break: Stretch Your Legs, Grab a Bite, Go to Loo, Kiss Kids Goodnight (Europe)
3:20 p.m. New York Time
Digital Evolution in Luxury and Fashion: Marketing and Retail
Sean MacDonald, global chief digital officer, McCann Worldgroup
3:40 p.m. New York Time
Trends in Wines and Spirits
Erica Guries, director of competitive intelligence, LVMH’s Moët Hennessy
4 p.m. New York Time
Where Is Platform-Based Fashion and Luxury Ecommerce Headed?
Christina Fontana, head of fashion and luxury for Europe, Alibaba
4:20 p.m. New York Time
Tech Titans: How Retailers and Brands Should Navigate Apple, Amazon, Google and Facebook
Sucharita Kodali, vice president and principal analyst, Forrester Research
4:50 p.m. New York Time
Day 1 Wraps: Key Takeaways
DAY 2: Thursday, Sept. 24
9 a.m. New York Time/6 a.m. Los Angeles Time/2 p.m. London Time/3 p.m. Paris Time/9 p.m. Singapore Time
Opening Remarks
Mickey Alam Khan, editor in chief, American Marketer and Luxury Daily, and founder, Mobile Marketer and Mobile Commerce Daily
9:15 a.m. New York Time
Affluent Asian Consumers Across China, Hong Kong, Japan, South Korea, India, Singapore, Indonesia and Malaysia
Amrita Banta, managing director, Agility Research & Strategy
10 a.m. New York Time
China: Savior of Luxury?
Renee Hartmann, cofounder, China Luxury Advisors
10:20 a.m. New York Time
How French Luxury Is Evolving With the Consumer
Bénédicte Epinay, president/CEO, Comité Colbert
10:40 a.m. New York Time
How Italian Luxury Brands Are Evolving and Innovating
Stefania Lazzaroni, general manager, Fondazione Altagamma
11 a.m. New York Time
Break: Stretch Your Legs, Grab a Bite, Go to Loo, Prepare for Second Wind (Asia-Pacific)
11:20 a.m. New York Time
Africa: The Next Frontier for Luxury
Sissi Johnson, founder, SelfSells
11:40 a.m. New York Time
How the Auction Business Has Rapidly Responded to the New Pandemic Reality
Aline Sylla-Walbaum, global managing director, Christie’s Luxury
Noon New York Time
Fashion and Leather Goods: Marketing in the New Retail
Emily Essner, chief marketing officer, Saks Fifth Avenue
12:20 p.m. New York Time
Social Marketing and Commerce for Luxury Fashion and Retail
Karin Tracy, U.S. head of industry for retail, luxury and fashion, Facebook
12:40 p.m. New York Time
Future of Bricks-and-Mortar Luxury Retail In an Omnichannel Environment
Soozan Baxter, CEO, Soozan Baxter Consulting
1 p.m. New York Time
Break: Stretch Your Legs, Grab a Bite, Go to Loo
1:20 p.m. New York Time
Future of Sustainability: What Brands and Retailers Must Do With Heightened Consumer Expectations
Diana Verde Nieto, cofounder, Positive Luxury
1:40 p.m. New York Time
Ultra-High-Net-Worth Individuals, Their Lifestyles and Their Concerns
Daniel Ziriakus, president and chief operating officer, Northrop & Johnson
2 p.m. New York Time
Rise of Private Jet Travel
Leona Qi, U.S. president, VistaJet
2:20 p.m. New York Time
Future of Wealth, Wealthy and Wealth Management
Tej Vakta, senior leader – global markets practice, Capgemini
2:40 p.m. New York Time
Women and Wealth: The Opportunity for Luxury Brands and Retailers
Alli McCartney, managing director – private wealth management, Alignment Partners, UBS Financial Services
3 p.m.
Break: Stretch Your Legs, Grab a Bite, Go to Loo, Kiss Kids Goodnight (Europe)
3:20 p.m. New York Time
How Women Enter Management Ranks Within Tech
Maria von Scheel-Plessen, global head of media and advertising, Montblanc
3:40 p.m. New York Time
Leadership and Mentoring In These Times
Missy Pool, head of flagship retail, Apple’s Madison Avenue store
Martin Shanker, president, Shanker Inc.
Florence Quinn, CEO, Quinn PR
4 p.m. New York Time
4:20 p.m. New York Time
4:40 p.m. New York Time
Luxury Trendlines and Sector-By-Sector Outlook
Milton Pedraza, CEO, Luxury Institute
5 p.m. New York Time
4 D’s from the Future of Luxury eConference
What marketers should keep doing, stop doing, start doing and do differently in 2021
Mickey Alam Khan, editor in chief, American Marketer and Luxury Daily, and founder, Mobile Marketer and Mobile Commerce Daily
Conference wraps
American Marketer and Luxury Daily reserve the right to alter the agenda or change the venue. Refunds – minus 10 percent processing fee – will not be given after 12.01 a.m. on Monday, Sept. 21, 2020.
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