September 18, 2020
Kering and its brands are supporting the "I Love Beirut" concert Sept. 19. Image credit: Kering
French luxury conglomerate Kering and its labels will support a concert organized by Lebanese-British singer Mika to benefit the victims of the double explosion in Beirut on Aug. 4.
The Paris-based holding company and its constituent brands Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux and Kering Eyewear will support “I Love Beirut,” the benefit concert scheduled for Sept. 19.
Kering is the first luxury conglomerate to throw its weight behind a major fundraising effort for Beirut.
Full-throated support
The benefit concert will be streamed on YouTube in four different time zones.
Tickets are available online and all profits – along with the money from a fundraising campaign being run in parallel – will be donated to the Lebanese Red Cross and Save the Children Lebanon.
Starting with his 2007 debut album Life In Cartoon Motion featuring Grace Kelly, Mika has sold more than 10 million records and is a certified Gold and Platinum artist in 32 countries worldwide.
Mika is Grammy-nominated, won a Brit Award and went on to release three additional platinum-selling albums, The Boy Who Knew Too Much, The Origin of Love and No Place In Heaven. His latest album, My Name is Michael Holbrook, was released last October and was followed by the start of a World Tour.
Mika speaks about his Beirut fundraiser
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