9 counterintuitive trends in AI
Rather than me writing these by myself, I decided to co-author the top counterintuitive trends in AI with ChatGPT.
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Have your digital marketing assets outgrown Google Drive?
If digital asset organization and findability are in disarray, trouble tends to snowball quickly.
How small businesses can optimize digital marketing
It is important to determine what marketing campaigns and platforms convert the most customers and generate the most revenue.
Next frontier of contextual advertising: Your living room
The shift from generic placements to contextually relevant ad pods is not just a technological upgrade.
Buyer signals that matter and how retailers can use them
Not every shopper’s behavior matters equally when it comes to evaluating who the high-value and low-value customers will be over time.
Treasure Data named leader in debut Gartner Magic Quadrant for customer data platforms
The Gartner report evaluated 17 different CDP vendors on 15 criteria.
Smart strategies for a successful 2024 gift return season
As marketers, our reflex is to get returners to purchase something else ASAP. That is not always going to drive the most lifetime value or retain the customer.
AI will make analytics an essential input to creative
For advertisers, the question of putting in the best possible prompts that will lead to more performant content will be absolutely critical.
How marketers should look beyond third-party cookies with Google Chrome phaseout
With Chrome finally closing the book on cookies, retailers must find effective alternatives to compete.
Measuring the impact of holiday sales on US small business
The latest figures from Adobe Analytics show that from November to December 2023, U.S. consumers spent more than $222 billion while shopping online.