American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Voice technology can inspire new consumer behavior
How Chanel became the most social luxury brand
Learn about creativity from the world’s top chefs

Judith Leiber: Dusting off a luxury brand
Gucci infringement case against Forever 21 shows limits of trademark rights
Stop treating retargeting and digital advertising like Tinder

3 takeaways from the Tiffany verdict against Costco in misuse of marks
Preventing fraud in mobile advertising
How European and American brands navigate the transcontinental luxury divide

Why every store can be a flagship store
Trouble for upscale wine brands? Millennials are too into beer
Influencer marketing analytics must go beyond basics

5 ways luxury retailers can streamline the returns process
Can luxury brands market to UHNW via social media?
Overstoring in US is creative opportunity for luxury brands

New vulnerabilities for luxury beauty brands
The evolution of fashion media
Will the FCC’s net neutrality rollback cripple online retail?

Youthquake: Off the scale
New kind of prestige: Ueber-brands
What future for handmade craftsmanship in the Automation Age?

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now