American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

What makes the Indian luxury consumer tick?
What luxury brands look for in their managers
Building digital commerce for millennials

Gen Z to dictate future of back-to-school trends
Knockoffs: Securing the IP foundation on trademarks, trade dress, copyright and design patents
Significance of luxury real estate to the global high-net worth

Taking a luxury experience online
Retailers too focused on the holiday, not the consumer
Amazon’s one-click patent expiration: Boon for ecommerce checkouts

How luxury brands use subtle signals to speak with an increasingly savvy clientele
Experiences at luxury stores are universally dismal
Prioritize ecommerce photography over social media content

Prepping the Web site before your next online ad campaign
Why luxury marketing does not need to be data-driven
Luxury brands should look beyond the 40-plus crowd

The customer is always right: Improving the customer entitlement inventory
Apple’s iOS 11 browser update threatens online advertising, publishing
Shoppable video worth a serious look

Why marketers struggle with personalization
Traditional marketing plans do not work anymore
Brands must start building ads for Instagram Stories

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now