Dave Charest

news@napean.com

Only one thing matters in mobile Web versus mobile app debate

5 stats from Criteo’s latest state of cross-device commerce report

Careful what data you ask for

Why brands must develop creative as a scalable layer

Who really owns the buying experience?

Perils of mobile orders for the retail store channel

Mobile apps are changing the future of loyalty

KAWS: Bridging the gap between luxury and China’s aspiring youth

Dos and don’ts for marketers to start building a community

The telephone as an instrument of torture

Chatbots, vertical video and data targeting will reshape advertising this year

Google’s mobile-first index is made for these 5 sites

Luxury brands should get influencer marketing right

Denmark sends an ambassador to Googleville

Why luxury needs to become great again

3 ways to leverage consumers’ affection for their smartphones

Brands scratching surface for app’s creative use

China’s daigou shoppers hit fashion weeks to build credibility with clients

Can Western apps break through to China?

5 ways luxury brands can get email marketing right

SMS KPIs: 7 ways to measure and optimize your program