American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Sleeping beauties: How to transform your luxury brand into legend and sell
Despite challenges, Brazil’s luxury market has ramp for growth
The next evolution of influencer marketing

The economics of mobile retargeting
Data is the lowest form of management
Why luxury brands look to affinity marketing

How artificial intelligence will transform marketing
How brands can maximize conversion from mobile search
Top 3 technologies revolutionizing ecommerce

How emerging luxury brands can go-it-alone internationally
New faces of luxury: Dianne Dubler and John Bigelow Taylor, principals of Kubaba Books
Device detection 2.0: Are marketers getting the full picture?

Grabbing the attention of potential customers and engaging existing ones on mobile
End of the guilty purchase: Luxury brands and environmental responsibility
Luxury retailers’ Q4 2016 Web performance analysis

Rewarded video: Monetization beyond gaming apps
Are luxury brands taking their eye off Gen X?
3 ways to build content for sales and marketing

The luxury industry’s sacred places
Capitalizing on the US online market from overseas
How China’s ecommerce giants are catering to online shoppers at every step

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now