Dave Charest

news@napean.com

Digital marketing can generate a lower cost-per-acquisition than offline advertising

How a mobile-first attitude generates quality leads

Social media will never overtake PR

Driving the customer-engagement flywheel with mobile

New luxury, old luxury, real luxury, faux luxury: What is a brand to do?

Augmented reality ushers new era of targeting advertising

Reinventing Saks in the face of disruption

The game-changing digital transformation of fashion week

10 things to know about the global surge in menswear

The threat to brand loyalty from Apple Pay

Why AdBlock Plus’ new ad network is good for readers

3 tips for sending push notifications from native apps

Social video grows brand interaction with the postmodern consumer

Getting rich push notifications right in Apple’s iOS 10

Influencers must adhere to FTC guidelines without losing personal brand

How to launch an effective cost-per-install app campaign

5 tips to optimize images for mobile screens

Mobile is shaping the future of consumer research

Luxury flagship retail store may give way to brandships

In mobile, marketers must put experience and expertise ahead of hard evidence

Marketing, not quality, new revenue driver for disrupted interior design biz