American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Luxury brands and retailers must get discounts and promotions right
5 ways to localize apps and build brand loyalty
How brands should measure ad engagement levels

Ritz Paris: The world’s finest hotel?
How brands should meet the demands of modern luxury
How 6 apps took their technologies mainstream

Advertisers must get over match rates in digital advertising
ABCs of international expansion
How ad blocking affects the media ecosystem

To shrink or not to shrink: Responsive vs. adaptive mobile design
One year after the Digital Advertising Alliance’s mobile privacy guidance
Thoughts on Oculus, the Westfield World Trade Center mall in New York

Apple, app-ification and the power of chatbots
What to look for when buying your first luxury watch
Organically shared Facebook content is the new marketing

Chat bots: Turning SMS into a next-gen engagement platform
Why behavior matters more than thought leadership
Lifestyle benefit beginning to outweigh traditional luxury stories

Understanding mobile advertising trends: Smartphone vs. tablets
How wireless carriers can compete with Facebook, Google and WhatsApp
The problem with mobile games and ads

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now