American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Why Pinterest is a platform that marketers cannot ignore
Global luxury real estate market begins to correct?
Customer support is your brand’s untapped secret weapon

Is your location data actionable?
4 benchmarks for judging quality of leads
4 steps to make mobile marketing more effective

5 emerging trends in fragrance marketing strategy
Millennial women and visual platforms
5 trends shaping in-app advertising

What your brand can learn from Jeff Bezos and Pokemon Go
Amazon minus Birkenstock in 2017: Will others follow and did Birkenstock go far enough?
Context key in online video advertising

Building engaging and secure mobile apps
Unlocking mobile programmatic’s potential
After the click: The ROI fallacy

Impossible for large media companies to innovate?
Italy now leads France as luxury travelers’ “in” place: Is terrorism a factor?
Are agencies missing on the luxury opportunity?

Why in-app advertising is a must for marketers
Dirty truth about omnichannel retail
Mobile payments beyond NFC: The case for beacons

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now