Dave Charest

news@napean.com

Why audience segments are the new currency in mobile advertising

6 tips to stand out in social media

Disney X Coach: The long-term effect

Hershey CMO: Marketing now part-art, part-science

P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content

Emailing the super rich? Here are 10 lessons I learned

Digital ad spend sees fastest growth in 7 years, but marketers underestimate power of mobile

PR and media in rapid mobile-powered transition

Cannes Lions: Virtual reality is the new luxury game-changer

Visual Web is the future of digital

Sales success begins and ends with engagement

Beauty brands and celebrity: The new paradigm

Anna Wintour: Noise and light distract from thought and creativity

Cannes Lions: Vogue’s Anna Wintour in conversation with Christopher Bailey, CEO of Burberry

Running an effective SMS campaign in this environment

Story is key to wooing today’s affluent consumer

Trends in the Los Angeles real estate market

Riposte to Scotty Moore’s screed to CMOs to stop all mobile advertising immediately

What devices can tell us about consumer intent

Using high-impact ad units for immersive content

Luxury marketers are in the happiness business