American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

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Mobile technology and the 2016 US presidential election
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Graphene set to change mobility and much more

Viewability is the new mobile metric
Amazon Echo: The new voice in brand engagement
4 tips to improve mobile commerce effectiveness

Obama overtime rule affects advertising agencies and media companies
7 reasons for RFID in luxury retailing
What Bono’s One campaign teaches us about business in the new economy

New language of anti-authenticity
Optimizing video advertising in a mobile world
Debate over short-form vs. long-form content irrelevant

Beginner’s guide to altered reality
In-China luxury brand Web performance: Not so luxurious
Mobile deep linking with URL schemes pave way for Apple Universal Links and Google App Indexing implementations

Why media buying does not need to be hard in this market
New federal overtime rules will burden luxury brands, retailers and agencies
Do not get stuck in mobile limbo

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now