American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

8 terms that luxury brands must know to revolutionize their customer approach
China catches up with mobile ad tech
Luxury’s slowed growth forecast: How brands can come out on top

How to market to the various kinds of luxury consumers
Goldfish-sized attention spans: The marketer’s new challenge
3 steps to build long-term customer relationships with mobile

Why Apple Watch apps should be one-dimensional
Why store visits are not conversions
There is no mobile customer: Leveraging omnidevice data to boost ecommerce performance

How to build a successful Apple Watch app
3 steps to effective customer acquisition using digital marketing
Mastering the art of mobile persuasion

Why a mobile loyalty program is imperative when selling to millennials
Book excerpt: Why People (Don’t) Buy
5 key elements of a well-designed responsive Web site

How beacon technology enhances the restaurant customer experience
Brands must move budgets to the world’s most influential mass medium
Getting mobile onboarding right to avoid app abandonment

How luxury brands must navigate point of sale
Missed opportunities of mobile messaging
6 fundamentals of successful mobile engagement

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now