American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

How Everything-as-a-Service will help brands on mobile
Apple Watch’s role in a data-driven advertising environment
4 reasons why your AdWords campaigns are not working

3 challenges with using video as a marketing tool
5 tips to battle mobile advertising fraud
Reinventing mobile video ads for millennials

3 tips to protect against mobile commerce fraud
FTC issues new social media/endorsement guidance
Book excerpt: Rethinking Prestige Branding: Secrets of the Ueber-Brands

What is driving mobile loyalty?
Avoid falling into the app-fatigue trap
4 ways luxury brands can win by focusing on consumer behavior

How brands can get the most out of their video content for mobile
Predicting which customers may churn
3 ways to keep mobile shoppers from ditching app shopping carts

Why conventional polling does not work. Hint: mobile
Financial sector and banks must adapt to survive disruption
Apple Watch’s downfalls are luxury watchmakers’ opportunities

The app’s role in mobile commerce
3 ways mobile ad strategies can go native
Mobile commerce has a visibility problem

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now