American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

Reactions to Google’s mobile-friendly search changes
Technology and touchdowns: How mobile is changing the game
Retailers must embrace in-store pickup

Design and the future of retail in quest of millennials
Exploring legal challenges to fulfilling the potential of mHealth
6 tips to maximize the potential of luxury email campaigns

7 areas for retailers to pay attention in year of cautious optimism
Book Excerpt: The Brand Challenge: Adapting Branding to Sectorial Imperatives
5 trends in mobile business apps in 2015

TCPA compliance remains a headache for marketers
Meet your new high-rise neighbor: the Honorable Mr. and Mrs. George Jetson
The next killer app: Stores

Wearables and Internet of Things: That’s where the smart money is
Meeting mobile’s challenges with gaming strategy
Mobile versus being mobile: Match Web site experience to customer intent

Why are so few retailers achieving true omnichannel functionality – and is it even possible?
What social currency can do for – and to – the marketer’s brand
Optimizing the mobile app for future mcommerce success

Beacons will under-deliver – here’s why
What is still wrong with mobile advertising
In-store cognitive apps will solve retail’s biggest challenge

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now