Dave Charest

news@napean.com

Regaining consumer attention for retailer apps through beacon marketing

Use it or lose it: How to tap end-of-year budget

Optimizing mobile advertising on dimensions that really matter

What luxury brands can learn from fashion innovator Stitch Fix

Retailers settling into analysis paralysis over mobile commerce progress

Setting long-term customer relationships via in-store service

Cracking the mobile utility code: Lessons marketers can learn from my annual holiday

Uncovering archetypal patterns in the customer’s story

Ad buyer’s guide to mobile programmatic

Measuring the quality of mobile campaigns and user engagement

Ford borrows a better idea to get closer to customers

Building long-term sustainable revenue from audiences

What can the Wolf of Wall Street teach us about mobile marketing?

Personalization: Tailoring the luxury experience without the pitfalls

Rise of the enterprise mobile event app

Heritage brand architecture: Using passion for authenticity to create emerging brands

Brands and consumers cannot be friends

Automation vs. innovation: The matchup that shouldn’t exist in mobile advertising

Mobile video to accelerate mobile advertising value proposition

Identifying and filling gaps for heritage brands: Discerning and creating new market opportunities

Making a heritage brand more contemporary