American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dave Charest

news@napean.com

New rules of customer engagement
4 ways to avoid the risks of responsive design
Back-to-school spending to grow 3.3pc: NRF

Why mobile conversions lag behind desktop
Creating an effective loyalty strategy for luxury brands
Wearables are the new loyalty frontier

Marketers should rethink their approach to CRM in mobile
5 pitfalls that banks must avoid as they offer mobile service
Information overload: The psychology of being connected 24/7

How marketers in India use SMS differently from US peers
Finding the balance point in mobile advertising
Key takeaways for brands from Google I/O

How to avoid bandwidth and latency issues with the mobile Web site
Where is the innovation in mobile advertising?
Alipay’s ecommerce solution for luxury brand expansion in China

3 quotes that guide my mobile and cross-channel strategy
When to use push notifications versus SMS messaging
What the AmEx-Uber partnership signals about customer engagement

Innovating luxury and improving the shopping experience
Brands must rethink their approach to CRM via mobile
Story behind Champagne’s cost

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now