Chantal Tode

chantal@mobilemarketer.com

Mobile preferred over print magazines for fashion inspiration, sales: report

Gen Y more receptive to mobile marketing than Gen Z: Forrester

Programmatic branding a missed opportunity as open exchanges subside: Forrester

Facebook preferred over YouTube for digital video campaigns: report

Social engagements with brands continue to grow in volume, sophistication: Forrester

Only 20pc of companies have a defined mobile strategy: report

Why September is the best month for acquiring mobile customers

88pc of marketers invest in mobile to match escalating demands: report

For mobile video success, start with concept, not length: report

Shoppers prefer retailers’ payment apps to Apple Pay, Android Pay: report

Native social ads grab bigger slice of location-targeted ad spend: report

Smartphone-reliant shoppers would buy more with in-store mobile tools: report

Mobile location data is accurate up to 30 meters: report

Mobile is most popular method for researching products: report

Beacon data predicts store visits, supporting timely offers

Mobile payments lag in travel sector, tablets still a big driver

Are retailers ready for shift to virtual reality shopping?

Shoppers browse and purchase from same device, increasingly a smartphone: report

Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report

Merchants’ digital wallets leading the migration to mobile payments: report

Mcommerce sales on iPhone catch up to iPad for first time: report