American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Danny Parisi

danny@napean.com

Affluent consumers want less branding, more personalization: Sabre
Geopolitical upheaval, natural disaster among top retail risks for 2017: BDO
Capturing cross-border commerce requires currency, language choices

Majority of marketers believe AI will revolutionize their job: Forrester
Affluents and wealthy diverge over preference for digital ad platforms: Shullman
Gen Z more open to luxury goods than millennials: InMarket

Fashion brands moving toward direct-to-consumer marketing and commerce: Fashionbi
China dominates global upscale real estate market, faces challenge from Scandinavia
Branded Instagram video engagement beats out YouTube, Facebook: L2

Fashion risks over-commercialization via artist collaborations
Men and women diverge over in-store retail tech, mobile: report
Fashion resale industry set to grow to $33B by 2021: report

Retailers consistently miss out on valuable YouTube engagement: report
Online retail routinely sacrifices loading speed for features, potentially losing customers
Interests, leisure activities represent divide between affluents and wealthy: report

Generational conflicts brew over wealth management among young, old affluents: U.S. Trust
Luxury travelers prefer high-quality service, comfort over flashy additions: report
Decrease in Chinese philanthropy among affluents could indicate tightened wallets in 2017

Mobile can tie together multiple digital retail experiences: Forrester
Customer satisfaction at auto dealerships correlates to digital, mobile services
Measurement and ROI tracking remain priorities for retailers: report

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now