American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Dianna Dilworth

dianna@napean.com

Shopping trending big on Instagram, opening opportunity for luxury brands
Understanding the returns behavior of US shoppers
Family-run listed firms in Italian fashion are most profitable

Lifestyle beating location as key motivator for wealthy home-buyers
Four Seasons shaping focus as travelers seek purpose through authentic experiences
Digital marketing budgets to gain priority as CMOs fear economic slowdown

Price premium, unclear communications are key barriers for sustainable brands
Chief experience officer role surges in importance, but to whom to report?
Automation of management jobs on horizon

Gen Z women most brand loyal: report
China’s affluent consumers redefining the meaning of luxury
Sephora, Four Seasons, Dior and Chanel lead in luxury CX: Brandwatch

Off-White, Gucci and Balenciaga are Lyst’s hottest brands of Q4 2019
European luxury sector, at $880B in annual revenue, represents 4pc of EU’s GDP
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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now