American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Kaitlyn Bonneville

kaitlyn@napean.com

How Twitter Analytics can benefit the luxury market
Affluent consumers still spending less in recovering economy: Booz
Digital media exposure moves needle on luxury brand affinity

Ecommerce to play bigger role in luxury retail Thanksgiving weekend
Demand for luxury travel and hospitality on the rise: study
Affluent consumers maintain spending despite slow economy

Gucci, Burberry dominate luxury fashion sector for Web traffic
Expert disagrees with Versace chairman’s model for luxury
Consumers prefer email marketing for communications with luxury hotels

Despite market improvement, frugality reigns among upscale consumers, study claims
Mobile devices key to luxury brand sales experience: study
Luxury advertisers face higher cost-per-click in Q4: study

Luxury brands can drive ecommerce sales via online lead generation: study
Quality of ad creative key to high ROI luxury campaigns: comScore
High-end jewelry market on track for growth this year

Priceline study reveals changes in travel booking
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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now