American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Nancy Buckley

nancy@napean.com

82pc consumers think online advertisers obtain too much personal information: report
51pc of world uses social media: report
Collective wisdom may outshine individual insights

Data-driven marketing strategies see 47pc increase in consumer loyalty
Demand and spending for art declines: report
Mercedes releases autonomously driven research vehicle

What luxury marketers should expect in 2015
45pc of luxury watch and jewelry brands host ecommerce options: report
Luxury brands must understand consumer spending levels

Wealth-X is 2014 Luxury Researcher of the Year
Luxury vehicle sales see 7.3pc increase from year-ago
Brands need to adapt to remain competitive: report

Facebook captures less than half of local Russian consumers: report
98pc of executives report impact from formal listening programs: survey
Affluents spend 15pc more in-store than online: report

North Dakota sees largest percent increase of UHNW: report
UHNW individuals make 19pc of all luxury purchases: report
Luxury and fashion products generate more mobile purchases: report

Brands look to Q4 for revenue uptick: Wealth-X
Better retail experiences depend on technology integration: report
Hong Kong consumers spend 4x more on apparel than US counterparts: report

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now